Our team of 20 sales professionals come with a wide understanding of equity,convertible and debt markets as well as investor requirements, along with multi-asset experience. Collectively the team has raised billions of dollars worth of primary capital for companies across geographies by tapping into over 500 funds.

Our Institutional Sales team, powered by the knowledge generated by our Research desk, seeks to maximize the Client's benefit by disseminating only pertinent recommendations with quantifiable impact, in a timely and efficient manner. Our team is structured strategically so as to ensure the optimum level of attention and client focus. Every recommendation is tailor-fitted to your portfolio needs and qualitatively differentiated from the rest of the market. Our Sales team proactively partners with you to focus on your requirements at every stage, and deliver with optimal objectivity and discretion.

Our equities trading desk is a market maker across Indian cash equities and equity derivatives and offers execution services across a host of leading platforms, state of the art services in term of DMA, algorithm trading, and state of the art programs.

Convertibles trading
Through our trading desks in London, Singapore, and USA we provide unparalleled client service and attention and offer expertise in sales & trading on Indian convertibles as market makers. We serve long only funds, hedge funds and asset management companies and private banks amongst other institutions and are currently in touch with over 200 clients.  Elara has special focus for smaller and lesser traded converts providing liquidity for issues for which an active secondary market seldom exists.

Elara not only originates and distributes Indian convertibles but also provides research and market making services so as to ensure sufficient liquidity during the product life. We have raised billions of dollars through converts over the last few years.